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Magazine Manoeuvres

The world of magazine production underwent several significant adjustments during the last couple of weeks; just a sign of the digital times, or the beginnings of a massive shake out in this sector of...

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House of Commons Says Hello iPad

I have to say that I thought that it was real step in the right direction – the digital direction that is – when I read that Bristol East MP Kerry McCarthy used an iPad to help deliver a recent...

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Taking the Right Tablets?

Having watched the embryonic tablet market unfold over the last eighteen months I was excited to see the marketing muscle ofHewlett-Packard this week officially announce its US launch date: July 1,...

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Nurse, get me the tablets!

Mid-June, and under the “witty” headline “Keep Taking the Tablets” we focused on the wonders of the marketing machine that is HP as it readied itself to launch its entry into the tablet world, the HP...

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Apple Sets the Marketing Benchmark

The recent untimely death of Steve Jobs has helped to focus attention on the sleek marketing machine that is Apple. For many, still, marketing is a “dirty” word. For some, the mere mention of...

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